Designs – Getting Started & Next Steps

How to Make the Website of Your Restaurant Friendly to Spanish Customers

Did you know that there are roughly 37 million people who speak Spanish that are living in the US now? What this implies is that those who have websites such as a restaurant website need to think about how their website will appear to these customers. You can capitalize on this population if you take steps in order to achieve that goal. You wouldn’t want them to choose your competitors over you just because you didn’t find ways to cater to them, won’t you?

One of the ways by which you can capitalize on this market is to make your website Spanish-friendly. What this means is that those who speak the Spanish language will feel right at home whenever they go to your website. Read on to find a few ways by which you can do that.

The first step here is to have your website’s content translated to Spanish so that they can understand it. If you cannot achieve a full translated website then you can choose to have the essential parts translated. The most important parts of the website would have to be the menu and of course the contact details of the restaurant.

But if you can find a way to do so it is best that you have the option in your website to be fully translated. What Spanish customers just need to do is to click on the Spanish flag and it becomes translated.
Now it is not just the content that you have to take care of. You also need to take care of the Spanish language for SEO purposes. This is done with the use of hreglang tags. You also need to think carefully your website’s structure. If you cannot make your website have the option of being fully translated then you can just opt to have a Spanish sister website. You can see some examples of this kind of sites on the internet.

Secondly, you need to be careful about using euphemisms and idions. There are some euphemisms and idioms that do not translate well in Spanish.

The third thing is making sure you have bilingual links in your website. Although it is much better to have a fully translated website, you can choose to have the top-level links presented in both English and Spanish. This will allow the Spanish customers to be able to navigate easily in your website.

An example of a bilingual link would be the link to the local hoteles that are around your restaurant. Clicking on this link would direct them to the website of different hoteles. You can form partnerships with hoteles for this. This means that whenever these hoteles get a booking from your website you will be earning a commission from it. This is an example of affiliate advertising that many hoteles practice already.